Last Rock rolls away from plant in Latrobe - Moving on to Newark
First heard on NPR (Scott Simon on Weekend Edition)- From Associated Press/Pittsburgh Post-Gazette:
'Rolling Rock is all I've known all my life'
Saturday, July 29, 2006
By Michael Cowden, The Associated Press
LATROBE -- A line of trucks idled outside the loading docks at Latrobe Brewing Co. yesterday morning. In a few hours, they would haul away some of the last cases of Rolling Rock beer brewed in Latrobe.
"It's over. It's done," said Larry Ewantis, who ran the receiving department for ingredients. "Now they're just cleaning up."
Known for its distinctive green bottle and quality pledge with a mysterious "33" at the end, Rolling Rock has been brewed here since 1939. But Belgium-based InBev SA, which owned Rolling Rock and Latrobe Brewing, sold the Rolling Rock brand to Anheuser-Busch Cos. Inc. for $82 million in May.
Anheuser-Busch plans to brew the beer in New Jersey beginning in August. The brewery in Latrobe was not included in the deal, and is expected to close Monday.
La Crosse, Wis.-based City Brewing Co. is negotiating to buy the brewery and produce other brands of beer here. Union workers at the brewery have voted to accept a contract with City Brewing.
Mr. Ewantis, 56, who has worked at Latrobe Brewing for almost 30 years, fears the brewery will be dismantled and sold for scrap if no deal is signed.
And if the brewery closes for good, the Latrobe native will lose a job and a family tradition. His late father, George, worked at Latrobe Brewing, and his brother Mike, 62, has worked there for 42 years.
"I went from a baby bottle to a beer bottle," said Mr. Ewantis, who could see the brewery from his bedroom window as a child. "Rolling Rock is all I've known all my life."
http://www.post-gazette.com/pg/06210/709518-28.stm
'Rolling Rock is all I've known all my life'
Saturday, July 29, 2006
By Michael Cowden, The Associated Press
LATROBE -- A line of trucks idled outside the loading docks at Latrobe Brewing Co. yesterday morning. In a few hours, they would haul away some of the last cases of Rolling Rock beer brewed in Latrobe.
"It's over. It's done," said Larry Ewantis, who ran the receiving department for ingredients. "Now they're just cleaning up."
Known for its distinctive green bottle and quality pledge with a mysterious "33" at the end, Rolling Rock has been brewed here since 1939. But Belgium-based InBev SA, which owned Rolling Rock and Latrobe Brewing, sold the Rolling Rock brand to Anheuser-Busch Cos. Inc. for $82 million in May.
Anheuser-Busch plans to brew the beer in New Jersey beginning in August. The brewery in Latrobe was not included in the deal, and is expected to close Monday.
La Crosse, Wis.-based City Brewing Co. is negotiating to buy the brewery and produce other brands of beer here. Union workers at the brewery have voted to accept a contract with City Brewing.
Mr. Ewantis, 56, who has worked at Latrobe Brewing for almost 30 years, fears the brewery will be dismantled and sold for scrap if no deal is signed.
And if the brewery closes for good, the Latrobe native will lose a job and a family tradition. His late father, George, worked at Latrobe Brewing, and his brother Mike, 62, has worked there for 42 years.
"I went from a baby bottle to a beer bottle," said Mr. Ewantis, who could see the brewery from his bedroom window as a child. "Rolling Rock is all I've known all my life."
http://www.post-gazette.com/pg/06210/709518-28.stm
posted by eric model | 5:41 AM
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