Passing: "CD" Triangle - Civil Defense Logo (NY Times)

It was an icon of an era. Feared by some, ridiculed by others. But recognized by all. But now it is gone.

The insignia of civil defense - a C and D forming a red circle in white triangle on a blue disk has been replaced.

According to an article in the New York Times, the insignia was born in 1939. Its father was Charles T. Coiner, the art director of the N.W. Ayer advertising agency. Coiner also designed the National recovery Administration's blue eagle.

The old logo was praised in the Times by Richard Greffe, executive director of the American Institute of Graphic Arts.

"The old mark fits in the same category of smilicity and impact occupied by the Lodon Underground map", he said.

A new logo, an EM symbol (Emergency Management) has been developed by Morrie Goodman, an emergency communications specialist and managing director at AGG International, a marketing firm.

The old and new logos as well as comments about both can be found at:
http://www.nytimes.com/2006/12/01/washington/01civil.html?_r=1&oref=slogin