Eric on The Road

Journeys into the offbeat, off the beaten path, overlooked and forgotten - by Eric Model

Tuesday, January 09, 2007

How Pepsi Opened the Door to Diversity (WSJ)

From the Wall Street Journal:

A 1940s All-Black targerted a New market and broke a barrier (Check-out the classic Pepsi ad). To be found on B1. Adapted from "The Real Challenge: The Inspirational Story of Breaking the Color Barrier in American Business", by Stephanie Capparell. Copyright 2007.

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