Eric on The Road

Journeys into the offbeat, off the beaten path, overlooked and forgotten - by Eric Model

Sunday, June 10, 2007

Passing: Les Schwab, Who Turned a Rundown Shop Into a Tire Chain, Dies at 89 (NY Times)

From The New York Times:

By Angel Jennings
Published: June 10, 2007

Les Schwab, a Western tire tycoon who turned a small shop he bought in 1952 into one of the most respected brands in the industry, died on May 18 in Prineville, Ore. He was 89.

From the rundown shop Mr. Schwab bought with borrowed money, he built Les Schwab Tire Centers, a chain of 410 stores throughout the West, which had $1.6 billion in sales last year.

Mr. Schwab became one of the most recognizable figures in the West, appearing with his trademark cowboy hat and folksy demeanor in nearly all of the company’s television commercials until a decade ago. He was particularly known for an annual promotion in which he gave away beef and for his intense commitment to customer service.

http://www.nytimes.com/2007/06/10/business/10schwab.html?_r=1&ref=obituaries&oref=slogin

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