Eric on The Road

Journeys into the offbeat, off the beaten path, overlooked and forgotten - by Eric Model

Wednesday, June 27, 2007

Passing: Ralph Stayer, 92, Popularizer of Bratwurst (AP)

From The Associated Press through The New York Times:

By THE ASSOCIATED PRESS
Published: June 27, 2007

MILWAUKEE, June 26 (AP) — Ralph F. Stayer, the founder of a Wisconsin sausage company that helped popularize bratwurst in the United States, died Sunday in Florida. He was 92.

Mr. Stayer bought a butcher shop in 1945 and turned it into the million-dollar Johnsonville Sausage Company, said his son, Ralph C. Stayer, the company’s current chief executive.

Johnsonville Sausage became a multimillion-dollar business under the leadership of Mr. Stayer’s son. Its brats are sold seasonally at about 4,000 McDonald's and in 16 N.F.L. stadiums.

The sausage company is the main sponsor of Brat Fest, an annual event in Madison in which participants eat nearly 190,000 brats in four days over the Memorial Day weekend.\

http://www.nytimes.com/2007/06/27/business/27stayer.html?ref=obituaries

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