Eric on The Road

Journeys into the offbeat, off the beaten path, overlooked and forgotten - by Eric Model

Thursday, March 27, 2008

Passing: Egg McMuffin Inventor (AP)

From The Associated Press via The Washington Post:


By DENISE PETSKI
The Associated Press

LOS ANGELES -- Herb Peterson, who invented the ubiquitous Egg McMuffin as a way to introduce breakfast to McDonald's restaurants, has died, a Southern California McDonald's official said Wednesday. He was 89.

He began his career with McDonald's Corp. as vice president of the company's advertising firm, D'Arcy Advertising, in Chicago. He wrote McDonald's first national advertising slogan, "Where Quality Starts Fresh Every Day."

Peterson eventually became a franchisee and was currently co-owner and operator of six McDonald's restaurants in the Santa Barbara area, said Monte Fraker, vice president of operations for McDonald's restaurants in that city.

Peterson came up with idea for the signature McDonald's breakfast item in 1972. He "was very partial to eggs Benedict," Fraker said, and worked on creating something similar.

http://www.washingtonpost.com/wp-dyn/content/article/2008/03/26/AR2008032603248.html?hpid=sec-nation

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