The Personal Touch, Right Down to the Name (NY Times)

From The New York Times:

By SETH KUGEL
Published: September 14, 2008

Next time you’re in New York, be sure to say hi to Mary, Sunita, Roslyn, Jeffrey and Roni-Sue.

They’re proprietors of a rare kind of Manhattan business: shops and restaurants named for living, breathing people who actually own and operate the places themselves.

http://travel.nytimes.com/2008/09/14/travel/14weekend.html?ref=travel