Eric on The Road

Journeys into the offbeat, off the beaten path, overlooked and forgotten - by Eric Model

Thursday, October 09, 2008

New Podcast Posting: Murketing Pabst Blue Ribbon Beer

In this “Journey into Beer” (Beer America) segment, we speak with Robert Walker, New York Times Magazine “Consumed” columnist. He is also author the book, “Buying In”, The Secreet Dialogue Between What We Buy and Who We Are, Random House, 2008.

In it he writes of “murketing”, a practice that blends the terms of murky and marketing and reflects our changing cultural landscape.

One story he tells in the book is that of Pabst Blue Ribbon Beer, an old-time brand that suddenly found itself re-invented for reasons it at first did not understand. Rob Walker shares that Pabst story with us and just what it might mean in the bigger scheme of things.

At:
http://conversationsontheroad.com

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