How Pepsi won the Quebec Cola Wars (Montreal Gazette)
From The Montreal Gazette:
By René Bruemmer, The Gazette
July 11, 2009
Pepsi is celebrating its 75th anniversary in Quebec this year, in conjunction with the opening of the Montreal plant in 1934. It’s rolling out a new logo and ad campaign, one of more than a dozen branding changes over a history that dates back to 1898.
“They have become part of the cultural landscape, both through marketing and direct involvement in the province,” says Éric Blais of Toronto-based Headspace Marketing, which advises companies on how to reach the Quebec market.
http://www.montrealgazette.com/entertainment/Pepsi+Quebec+Cola+Wars/1782446/story.html
By René Bruemmer, The Gazette
July 11, 2009
Pepsi is celebrating its 75th anniversary in Quebec this year, in conjunction with the opening of the Montreal plant in 1934. It’s rolling out a new logo and ad campaign, one of more than a dozen branding changes over a history that dates back to 1898.
“They have become part of the cultural landscape, both through marketing and direct involvement in the province,” says Éric Blais of Toronto-based Headspace Marketing, which advises companies on how to reach the Quebec market.
http://www.montrealgazette.com/entertainment/Pepsi+Quebec+Cola+Wars/1782446/story.html
posted by eric model | 5:38 AM
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