Say It Ain't So - Mickey Mouse To Become Less A Mr. Nice Guy after Makeover ? (NY Times)
From The New York Times:
By BROOKS BARNES
New York Times
Published: November 4, 2009
For decades, the Walt Disney Company has largely kept Mickey Mouse frozen under glass, fearful that even the tiniest tinkering might tarnish the brand and upend his $5 billion or so in annual merchandise sales. One false move and Disney could have New Coke on its hands.
Now, however, concerned that Mickey has become more of a corporate symbol than a beloved character for recent generations of young people, Disney is taking the risky step of re-imagining him for the future.
http://www.nytimes.com/2009/11/05/business/media/05mickey.html?_r=1&hp
By BROOKS BARNES
New York Times
Published: November 4, 2009
For decades, the Walt Disney Company has largely kept Mickey Mouse frozen under glass, fearful that even the tiniest tinkering might tarnish the brand and upend his $5 billion or so in annual merchandise sales. One false move and Disney could have New Coke on its hands.
Now, however, concerned that Mickey has become more of a corporate symbol than a beloved character for recent generations of young people, Disney is taking the risky step of re-imagining him for the future.
http://www.nytimes.com/2009/11/05/business/media/05mickey.html?_r=1&hp
posted by eric model | 5:17 AM
0 Comments:
Post a Comment
<< Home