Passing: As The World Turns - Proctor & Gamble's Last TV Soap Opera (NY Times)
From The New York Times:
By BILL CARTER and BRIAN STELTER
Published: December 8, 2009
Procter & Gamble, the company that invented the soap opera and gave the genre its name, is no longer in the soap opera business.
CBS announced on December 8 that it was canceling “As the World Turns,” the 54-year-old soap that is the last daytime serial owned by Procter & Gamble. The show chronicled generations of characters in fictional Oakdale, Ill., as they survived love and loss, but they couldn’t survive the harsh realities of modern television, where scripted dramas have become too expensive to justify dwindling ratings
http://www.nytimes.com/2009/12/09/arts/television/09soap.html?_r=1&sq=as the world turns&st=cse&adxnnl=1&scp=1&adxnnlx=1261646770-zZMRBIuS/3ePFiDhbalFNA
By BILL CARTER and BRIAN STELTER
Published: December 8, 2009
Procter & Gamble, the company that invented the soap opera and gave the genre its name, is no longer in the soap opera business.
CBS announced on December 8 that it was canceling “As the World Turns,” the 54-year-old soap that is the last daytime serial owned by Procter & Gamble. The show chronicled generations of characters in fictional Oakdale, Ill., as they survived love and loss, but they couldn’t survive the harsh realities of modern television, where scripted dramas have become too expensive to justify dwindling ratings
http://www.nytimes.com/2009/12/09/arts/television/09soap.html?_r=1&sq=as the world turns&st=cse&adxnnl=1&scp=1&adxnnlx=1261646770-zZMRBIuS/3ePFiDhbalFNA
posted by eric model | 1:25 AM
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