Eric on The Road

Journeys into the offbeat, off the beaten path, overlooked and forgotten - by Eric Model

Wednesday, June 27, 2007

Golden age of radio? Not any more (Globe and Mail)

From The Globe and Mail:

TENILLE BONOGUORE
Globe and Mail Update
June 26, 2007 at 3:14 PM EDT

Radio has gone from ‘golden age' to middle age, and it's moving east.

A survey of Canadians' radio listening habits reveals a continuing shift in habits, with teens and young adults ditching antennas for downloads as audiences across the country disappear.

The only places bucking the trend are Newfoundland and Labrador, Nova Scotia and New Brunswick, where radio listening rates have actually risen in the last year.

Also of interest in this Globe Nd Mail article is a rundown on what folks' prefrernces are in the various parts of the country:

In Nova Scotia — Canada's radio-loving province — country music is the favourite choice to fill the 20.4 hours of radio people listen to each week.

Country is also the favourite in Saskatchewan, Alberta, Manitoba and Prince Edward Island.
B.C. loves gold/oldies/rock, Newfoundland and Labrador loves talk radio, and Ontario, Quebec and New Brunswick are into adult contemporary.

Listening among francophone Quebeckers slipped by a full hour a week, but their anglophone counterparts tuned in to English-language radio for 20.8 hours a week, the highest level among the provinces.

Listeners in Nova Scotia and Prince Edward Island were a close second and third to anglophone Quebeckers as the country's biggest fans of radio.

http://www.theglobeandmail.com/servlet/story/RTGAM.20070626.wradio0626/BNStory/National/home

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