Eric on The Road

Journeys into the offbeat, off the beaten path, overlooked and forgotten - by Eric Model

Friday, August 01, 2008

An Ode To Leo, The MGM Lion (NPR)

From NPR News:

Day to Day
July 31, 2008

"Eighty years ago today, movie audiences first heard the roar of the MGM lion. And it's been echoing ever since. What explains this audio logo's multigenerational appeal? And how does it rank within the pantheon of instantly recognizable brands? Alex (Chadwick) talks with Hayes Roth of Landor, a firm that specializes in creating corporate branding and identity".

http://www.npr.org/templates/story/story.php?storyId=93129861

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