Dolphins’ Home Receives Its 7th Name Since 1987
I'm all for sponsorships - see "Journeys into Smart Narratives", especially if you're a possible sponsor or "underwriter" as we like to call it. But it should be done tastefully and appropriately.
It appears with have a new poster child for this "new and improved" era of event, property and venue sponsorships.
Joe Robbie Stadium, sorry Dolphin Stadium. most recently Landshark Stadium, is now to be called Sun Life Stadium - and just in time for the Super Bowl to be played there.
In fact Sun Life will be its 7th name - not bad for a stadium going in 23 years old.
The New York Times describes the edifice of having "as many names as Elizabeth Taylor has had husbands".
For more, see: http://www.nytimes.com/2010/01/20/sports/football/20stadium.html?ref=sports
It appears with have a new poster child for this "new and improved" era of event, property and venue sponsorships.
Joe Robbie Stadium, sorry Dolphin Stadium. most recently Landshark Stadium, is now to be called Sun Life Stadium - and just in time for the Super Bowl to be played there.
In fact Sun Life will be its 7th name - not bad for a stadium going in 23 years old.
The New York Times describes the edifice of having "as many names as Elizabeth Taylor has had husbands".
For more, see: http://www.nytimes.com/2010/01/20/sports/football/20stadium.html?ref=sports
posted by eric model | 5:28 AM
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