Passing: The Mercury
From The New York Times:
By MICHELINE MAYNARD
Published: June 2, 2010
DETROIT — Edsel Ford conceived the Mercury brand in the 1930s as a way to fill the gap between basic Fords and luxury Lincolns. Now, that gap will again go unfilled.
Commissioned by Edsel Ford, Henry Ford’s son, the Mercury Eight went on sale in 1939 as a model between the basic Fords and the luxury Lincolns.
Ford Motor announced Wednesday that it would discontinue selling Mercury models this fall, ending a 71-year-old brand .
http://www.nytimes.com/2010/06/03/business/03mercury.html?scp=2&sq=mercury&st=cse
By MICHELINE MAYNARD
Published: June 2, 2010
DETROIT — Edsel Ford conceived the Mercury brand in the 1930s as a way to fill the gap between basic Fords and luxury Lincolns. Now, that gap will again go unfilled.
Commissioned by Edsel Ford, Henry Ford’s son, the Mercury Eight went on sale in 1939 as a model between the basic Fords and the luxury Lincolns.
Ford Motor announced Wednesday that it would discontinue selling Mercury models this fall, ending a 71-year-old brand .
http://www.nytimes.com/2010/06/03/business/03mercury.html?scp=2&sq=mercury&st=cse
posted by eric model | 12:14 PM
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